SM Brand Marketing (; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

. The company was established on August 19, 2008, and has operated SM Town Coex Artium, Sum, Sum Market, and Sum Café. It currently employs its e-commerce platform SM Town &Store and retail store SM Town &Store@DDP.

History

On August 19, 2008,

announced that it would establish SM Brand Marketing, adding it to its affiliates. The company is in charge of brand planning and marketing consulting, such as planning, branding, and marketing on lifestyle businesses encompassing the restaurant industry, fashion, and food and beverage industries. The business also includes intellectual property (IP) rights and licensing, management, marketing, and consultancy and operates Sum, Sum Market, and Sum Café. Sum, a celebrity shop run by the company, is where items related to the artists are sold and is located on the second floor of closed SM Town Coex Artium. The shop offers merchandise products commercializing the company's artists. SMBM also operates its global e-commerce platform SM Town &Store and retail shop SM Town &Store@DDP. On February 23, 2022, SMBM signed a memorandum of understanding (MoU) with

Binance Binance is a cryptocurrency exchange which is the largest exchange in the world in terms of daily trading volume of cryptocurrencies. It was founded in 2017 and is registered in the Cayman Islands. Binance was founded by Changpeng Zhao, a deve ...

to launch a global Play-to-Create (P2C) ecosystem. In the future, SMBM plans to establish diverse environments wherein creators worldwide can participate in IP-based re-creation and earn profits transparently, including affiliated royalties. SMBM and Binance will push for joint work to create a blockchain mainnet, NFT, and eco-fund. The company also partnered with The Sandbox for its metaverse platform, P2C ecosystem, and SM Town Land, a themed space created in K-verse, an area for K-content in The Sandbox. SMBM and The Sandbox will plan and create NFT products using their IP, production know-how, and technology and jointly operate a fan-participating service.

Brands

* SM Town &Store * SM Town &Store@DDP * Kwangya Club * SM Town Meta-Passport Defunct * SM Town Coex Artium *Sum * Sum Market * Sum Café

Notes

References

{{SM Entertainment SM Entertainment subsidiaries South Korean companies established in 2008 Intellectual property organizations Licensing organizations Management organizations